Brochures are distributed for advertising purposes. Some of them are effective while others are not. Everything depends on how you use these brochures to your advantage. If the brochure contains the right information, it could help boost the popularity of the business. Otherwise, it might just be a waste of money. Here are some points to consider so the brochures will be read and not thrown away.
- It tells a relevant story
The brochure must not be a set of words describing your company. There should be a story. People must find it interesting to read. Instead of simply telling what the products are, you can share with people about how the company was founded or how your ideas turned into reality. You might also want to include stories of your previous clients whose lives were changed in one way or another because of the products and services you offer. The goal is to be more relatable to ordinary people.
- There should be clear objectives
It is also important to identify first what you really want the brochures to achieve. Do you want to simply provide information about the company? Do you want to sell products? Do you want to advertise about upcoming promotions? You can’t move ahead with designing the brochure unless the objectives are identified.
- There should be a balance between persuasion and information
The brochure must not be totally focused on persuading people to buy the products you offer. There should also be focus on giving them information. For instance, if you are selling herbal medicines, the brochure must not just describe the products you sell. There should also be information regarding the effects of those medicines or previous studies about the use of the herbal medicines and their effectiveness.
- The tone must be right
You must have an idea about your target audience so you can use the right tone. There is a different approach for mothers and millennials. You need to be softer with mothers if you want to convince them. For younger audiences, you have to use words that are commonly used among them. Older people also love reading while younger audiences prefer summarised versions or images.
Once you have decided who to advertise to and what overall design to use, it is time to focus on brochure printing. It takes time to make the final design since you have a lot of factors to consider.
Consult the other people in your business and ask if they are satisfied with the design or if changes have to be made. You should also take a step back to edit the brochures before finally distributing them. Take note that the slightest error could turn people off. This could remove the trust that you have built over the years.